Sociology is First of All Responsibility – is the trademarked slogan of IPSC.
 
These words have been chosen not accidentally. Sociology is relatively new and growing business in Armenia, however most of the companies active in the field, or identifying themselves with sociology lack quality and responsibility in their work.

Unlike say medicine or nuclear physics, where the faults and wrong decisions can cost a higher price, sometimes even the human life, in the domain of sociological research there is actually no way to measure how correct the work is performed and how accurate the data is collected. Apart maybe from election results (which of course are not always fair and transparent, especially in post-soviet countries), there is actually no other mean to validate the survey results and to believe or not to what sociologists say.

This gives them opportunity sometimes to speak whatever they want or think is right. And this brings to lower trust towards sociologists and what they say, and particularly to the results of social survey data. In IPSC we are doing our best to break these stereotypes.

We see our mission in not only conducting absolutely accurate and strictly monitored researches and providing fair and objective data, but also in changing the attitude of the society towards sociological surveys, sociologists and sociology in general.